Brewsville

In 2022, CARIB Brewery reached out to us, looking for an innovative and engaging approach to their distributors’ conference, which would be the first since the onset of the COVID-19 pandemic.

The distributors’ conference brings together CARIB Brewery’s international, regional and local distributors to learn more about the products and interact with the CARIB team.

We devised a unique immersive experience for the client, transforming the Hyatt’s ballroom into a series of mini-stages, where each CARIB product was spotlighted in theatrical performances set against quaint, bespoke backdrops that complemented each product’s narrative.

We called on some of Trinidad and Tobago’s best-known theatre groups for this execution and leveraged our relationship with Talent Bank to provide other talent, and costume and set design.
During the event, attendees were taken on a journey from set to set, receiving technical product information interwoven with comedic and dramatic elements that entertained as much as they informed.

The end result was a truly unique and creative concept – attendees from foreign markets were given a taste of our Trinidad and Tobago talent and culture, while local attendees were able to appreciate the high production value.

Services:
Project Management, Talent Management, Set Design, Costuming.